AK’s strategy is to not only create ratings winning Children’s Television, but to also develop a successful support program designed to promote AK awareness, and generate revenue.
1. Schools Program
AK is accredited by the NSW Board of Studies. It is an extremely portable “live” show that is now on offer to all Primary Schools as an extra curricular Entertainment/Physical Education activity. This is co-ordinated through the NSW Dept. of Education.
2. Active Kidz in Gyms - Active Kidz have developed a gym program that will be accessible for all children in late 2005. Parents will have the opportunity to take their child to a gymnasium and partake in the AK Program
3. Shopping Centre Program
Through national shopping centre chains such as “Westfield”, the AK live show will be a part of their live entertainment program. To date, AK has performed at many of these centres including Westfield Hornsby and Westfield Parramatta.
4. Merchandise
AK already has a range of merchandise including T-Shirts and DVD's, Video's, CD's, Board Games and many more - Thus making the AK Brand accessible no matter the location.
5. P.R Awareness Program
The AK team has been involved in many community events to date, such as the Kids Help Line Radiothon, the Shop for your school promotion at national shopping chain “Westfield”, cancer council community events and children’s holiday program entertainment.
The AK team will continue to be involved in community events to further add visibility to the concept. |
